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Google Tracking Code

Using the Google Tracking Code

It is now possible, per project, to use the Google Tag Manager to read data per project implemented within Innobrix. Google Analytics are part of this.

How to set up the Google Tag Manager is explained via the link below.

Setting up the Google Tag Manager

Technical

Please note that setting up the Google Tag Manager is quite technical and is best done by a marketer or the website administrator of the project.

In the Project Change screen of the desired project within Innobrix, it is then possible to enter a Google Tracking Code to be entered. The notation of a ContainerID within this field is: GTM-XXXXXX or G-XXXXXX.

GTM code

Cookies

The Cookie notification is made mandatory when using the Google Tracking Code. This includes an extension of the existing (optional) cookie notification where the visitor to the Viewer is presented with the choice to allow only allow essential cookies. If this is chosen, the Google Tracking Code will still be injected but with an anonymised IP address.

Once the cookie is set by the user, it can only be changed by deleting the Innobrix cookie and refreshing the page.